Elevate Leadership.
Scale Culture.

Turn growth into lasting value
Sally Diab Barakat — Executive Coach, Strategic Advisor & Facilitator

Elevate Leadership. Scale Culture.

Turn growth into lasting value
Sally Diab Barakat — Executive Coach, Strategic Advisor & Facilitator

Complexity is inevitable — clarity is a choice

I partner with leaders to translate complexity into clarity so they can seize opportunity, defuse friction, and turn momentum into sustainable value. Together we surface what matters most, build the capacity to act on it, and turn pressure into performance.

Signal Overload

Priority Pile-Up

Success Guilt

Trust Gap

What I Do

Helping you thrive

As a Coach, I am passionate about collaborating with individuals and teams to identify the path that most resonates with their values and shifts their energy to achieve their goals and create greater satisfaction, purpose, and balance in their lives. I care deeply about my clients, and I am dedicated to empowering them to evolve through positive change.

As a Strategy and HR professional experienced in both the public and private sectors, my areas of expertise include partnering with organizations to facilitate transformations, promote long-term growth, and coach teams toward optimal productivity.

As an adept relationship builder with a natural communication approach, I have been fortunate to work with executives and companies from a broad-spectrum of industries in different regions of the world. Working in diverse markets has cultivated my cultural awareness to understand and acknowledge the context in which people work. Specific sector expertise includes oil and gas, consulting, financial services, and entrepreneurship.

I completed my undergraduate degree from the University of Toronto, completed my coach training at a graduate level at Royal Roads University, and I am accredited by the International Coaching Federation.

Intuition & Empathy in Action

I listen for what isn’t said—so you can see blind spots before they become roadblocks. My intuitive, empathy-driven approach ensures every strategy is truly human-centric and scalable. I’m especially passionate about championing women-led businesses through mentoring and advocacy, and helping any leader thrive when entering new markets or unfamiliar geographies.

services

Explore new possibilities.
Deliver real results.

Executive Coaching

Lead with Confidence. Navigate with Impact.

One-on-one coaching for leaders navigating growth, complexity, or transition. Build the perspective, habits, and presence to lead decisively — and act with intention.

Team & Culture Alignment

Strong Culture. Connected Teams.

Hands-on work with leadership teams to deepen alignment, unlock trust, and accelerate performance. We move beyond surface-level fixes to create lasting shifts in how people work together.

Leadership Talks

Talks That Spark Alignment. Ideas That Move People.

Insightful, grounded talks for leadership teams — designed to challenge thinking, ignite alignment, and spark meaningful momentum. Ideal for offsites, strategy days, and leadership sessions.

Testimonials

What it’s like to work with me

Trusted by leaders across industries navigating growth, change, and complexity.

Sally helped me move through blocks I wasn't aware were holding me back. She challenged my assumptions and kept me focused and aligned on my path to creating my business and ideal life. Her support included helping me to better manage my work priorities, maintain focus and navigate any challenges that are thrown at me. Sally is an active listener, structured thinker and overall joy to work with. I left our sessions feeling energized and focused on doing what I needed to achieve my personal and career goals. Our work together has made me a more confident, stronger, and empowered person. 

Adjunct Professor, Board Member, Founder

Working with Sally has exceeded my expectations. She’s used her knowledge and experience to offer guidance and explore my goals. Sally was able to guide and direct me and hold me accountable to meet goals I have set for myself. Her enthusiasm, insight, strategic thinking, and experience have helped me grow professionally and personally. Sally’s coaching and professionalism helped me grow as a leader. I’m grateful for our time as her passion and support has improved my performance and helped me achieve better results.

PM, Healthcare Technology

My experience in working with and knowing Sally as a leader allowed me to see her in action as a natural coach who exhibits a high degree of professionalism and vested interest in delivering better outcomes. I have been impressed by Sally’s ability to influence and engage with senior executives, her strong communications skills and commercial mindset which have been instrumental to achieving success for teams and organizations.

Senior HR Executive, Banking

Sally is a remarkable coach. She is direct and forthright with her clients, and keeps them accountable for their next steps with humour and warmth. She believes in her clients’ capacity for doing amazing things and holds them capable for what they are meant to do. Sally’s intelligence and laser focus allows her to identify issues quickly and accurately, and her work ethic assures her clients’ best interests are kept top of mind and their needs are met.

Director of Development, Non-Profit Organization

Working with Sally has been an extremely productive and rewarding process during a pivotal growth phase in my trajectory. She helped me clarify my leadership approach with a rare blend of strategic insight and emotional intelligence. Sally created a space where I could reflect honestly, align with my values, and make decisions with clarity and confidence. Her support has been instrumental in helping me become a more grounded and effective leader.

Investor & Strategic Partner to Emerging Tech Leaders

By reading my website, you acknowledge that I am not a licensed psychologist or health care professional and services provided by Cultivate and Scale Coaching Inc. do not replace the care of psychologists or other healthcare professionals. Clients enter into coaching with the understanding that they are responsible for creating their own decisions and results.

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